turns daily actions into leads.

Fill your pipeline all year.

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Generate 85% of your leads in just 180 days.
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In times of uncertainty, customers migrate to the pros

Certified Full-Service Professional - real estate agent certification
Start now

$395

$295 for Buffini Members*

Get $50 off using the
promo code PROSWIN50.

Get $50 off using the promo code PROSWIN50.

Become the Agent Clients Choose

In a market filled with uncertainty and competition, clients choose professionals they can trust. The Certified Full-Service Professional™ (CFSP) designation helps you stand out, showing your value, elevating your service and proving you are built for today’s market.

What You’ll Gain

Couple hugging on buying a house

Full-Service Excellence

Learn how to exceed expectations before, during and after every transaction while building lifelong client relationships.

An old couple in talks with a pro real estate agent

Confidence and Clarity

Get proven systems, tools and strategies to demonstrate your worth in any market condition.

Smiling real estate agent in burgundy shirt

Professional Edge

Develop a cutting-edge Unique Selling Proposition.

What’s Included

  • A System to Close with Confidence
    Deliver consistent, high-level service and build a business that lasts.
  • Tools that Showcase Your Value
    Position yourself as the go-to agent, not just another option.
  • A Designation that Sets You Apart
    Join 8,000+ agents of top professionals who are raising the bar in real estate.

Earn your Certified Full-Service Professional status

Start now

$395

$295 for Buffini Members*

*Buffini Members include Referral Maker® CORE, Referral Maker® PRO, One2One Coaching™ and Leadership Coaching™

Virtual training from Brian Buffini and thought leaders

This groundbreaking program includes a complete suite to demonstrate your value proposition, and world-class buyer and seller presentations geared to the new era in real estate.

Brian Buffini — The Full-Service Professional

In this new era of real estate, discover the hidden dangers of playing small. Learn how to deliver full-service excellence, be a pro and build clients for life.

Expert-Led Training to Elevate Your Business

Brian Buffini in formal suite

Brian Buffini  Module 1: The Full-Service Professional

Brian will reveal the dangers of underperforming in today’s market. Agents will learn how to provide full-service excellence, be true professionals, and build clients for life.

Bestselling author Jon Acuff in black t-shirt

Jon Acuff  Module 2: The Soundtracks of Real Estate

NYT bestselling author Jon Acuff will offer a masterclass on how to use our thoughts to confidently navigate any industry change.

Will Guidara wearing a black blazer

Will Guidara  Module 3: Unreasonable Hospitality

Author of the NYT bestseller Unreasonable Hospitality, Will shares strategies to elevate customer experience and turn clients into enthusiastic promoters of your business.

Advertising legend Ron Tite wearing spectacles

Ron Tite  Module 4: Building a World-Class Unique Selling Proposition

Advertising legend turned bestselling author brings his brand-building and marketing expertise to help your agents seize attention, build trust and grow their USP into a brand.

Brian Buffini in formal suite

Brian Buffini  Module 5: The WOW Customer Experience

Customers now expect more than ever. Brian will guide agents on delivering an exceptional customer experience to both new and past clients, creating a steady stream of high-quality referrals.

Stay Ahead with Bonus Modules

The industry changes fast and your skills should too. CFSP includes ongoing updates and bonus modules so you always have the latest strategies and insights.

Chris Voss, Rachael Yeaman & Dave McGhee Bonus Module: Negotiate Like a PRO

Lead better conversations and win better deals.

Michael Thorne -Bonus Module: Demystifying AI

Michael Thorne Bonus Module: Demystifying AI

Use AI to work smarter, serve faster and close more confidently.

Phil M Jones - Bonus Module: Critical Conversations in Real Estate

Phil M Jones Bonus Module: Critical Conversations in Real Estate

Master the words, tone and timing of professional dialogue.

All-in-One Professional Toolkit

Get everything you need to operate like a top-tier agent, including full-service buyer and seller presentations and resources to reinforce your unique value.

Cutting_edge_marketinng

Cutting edge marketing suite to connect with clients

CFSP real estate agent taking on phone

Dialogues to handle objections with confidence

Real estate buyer presentation

All-new Buyer and Seller presentations to stand out

Exclusive CFSP credentials for real estate agent

Exclusive CFSP credentials to showcase your professional designation

Ready to Set the Standard?

Become a CFSP

Start now

$395

$295 for Buffini Members*

*Buffini Members include Referral Maker® CORE, Referral Maker® PRO, One2One Coaching™ and Leadership Coaching™

Continuous Growth:
Enhance Your CFSP Designation

New Content Added Monthly

Get powerful insights and strategies through up-to-date, relevant content designed to help you stay ahead.

Topics such as negotiation strategies, leveraging AI for business efficiency, delivering exceptional customer service and building a referral business — all crafted to equip you with the tools and insights needed for sustained success.

Learn more
Certified Full-Service Professional Office seal for your team

Interested in becoming a Certified Full-Service Professional Office?

Call 1-800-945-3485 x2 for enterprise pricing.

Learn more

What does CFSP mean to Agents?

It’s a designation of professionalism. In the era of real estate, only the true professionals will rise to the top of their markets. Your CFSP certification will distinguish you from a sea of amateurs.

How does the program work?

CFSP is a new online certification designed to help your business thrive through the changes in the real estate industry. This virtual training series and collection of digital resources will unlock your new designation to help you out as the full-service agent you are.
“The breadth of training CFSP offers and the timing of the program is a shot in the arm for real estate professionals and more importantly, their clients and customers.”
Kenneth R. Trepeta Esq.
Kenneth R. Trepeta Esq.President and Executive Director Real Estate Services Providers Council, Inc.
“With a professional business coach and now a new designation, I can demonstrate the value I bring to each client.”
Kate Johnston
Kate JohnstonBroker Owner, Key Realty
“Brian Buffini is the gold standard for our real estate training needs, and what a blessing to have new material with a professional designation at this critical time of change in our industry!”
Alan Smith
Alan SmithBroker/Owner, RE/MAX Professionals
“I’m so excited to have a new certification from Brian. What better way to prepare for huge changes than to get better with the greatest trainer in the industry!!!”
Mike Burns
Mike BurnsBroker Owner, RE/MAX Professionals
“So proud to be a part of it, and know we will raise the standard!”
Wendy Griffis
Wendy Griffis Wendy Griffis Group
“Love this and the encouragement it provides us professionals!!”
Jennifer Davis
Jennifer Davis
“Love the CFSP designation! Can't wait for the additional training!”
Michael Cell
Michael Cell
“Buyers are looking for educated agents. CFSP will help them to recognize your worth immediately compared to other agents.”
Lori-Cheek-Headshot
Lori Cheek

Continuous Growth: New Insights and Strategies to Enhance Your CFSP Designation

We’re committed to continually adding value to your CFSP experience with powerful insights and strategies to keep you ahead of the curve.

Negotiate Like a Pro with Chris Voss: A Discussion with Rachael Yeaman and Dave McGhee

Learn high-stakes negotiation strategies from Chris Voss, joined by Rachael Yeaman and Dave McGhee. Apply these tactics to secure better deals and build stronger client relationships.

Demystifying AI with Michael Thorne

Unlock the power of AI with Michael Thorne. Discover how to leverage artificial intelligence to streamline your business, increase efficiency, and stay ahead in today’s competitive market.

Critical Conversations in Real Estate with Phil M Jones

Master the art of crucial conversations in real estate. Phil M. Jones will teach you how to navigate high-stakes conversations with clients and prospects to drive better outcomes.

Bonus Modules (July and October)

More details coming soon!

We’re committed to continually adding value to your CFSP experience with powerful insights and strategies to keep you ahead of the curve.