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The modern standard of professionalism in real estate

Certified Full-Service Professional - real estate agent certification
Start now

$395

$295 for Buffini Members*

Get $50 off using the
promo code PROSWIN50.

Get $50 off using the promo code PROSWIN50.

Become the Agent Clients Choose

In a competitive market, clients choose professionals they trust. Certified Full-Service Professional™ (CFSP) helps you rise above the noise with professionalism, consistency and a service experience that stands out. Gain the skills, systems and confidence to show your value, elevate your service and perform with excellence in any market.

What You’ll Gain

Couple hugging on buying a house

Full-Service Excellence

Exceed expectations before, during, and after every transaction — creating exceptional experiences and clients for life.

An old couple in talks with a pro real estate agent

Confidence and Clarity

Use proven systems, tools, and communication strategies to demonstrate your worth and guide clients through every step.

Smiling real estate agent in burgundy shirt

A Clear Professional Edge

Develop a trust-based Unique Selling Proposition (USP) that distinguishes you from competitors and strengthens client loyalty.

What’s Included

  • A System to Serve and Close with Confidence
    Deliver consistent, high-level service using a framework built on decades of real estate success.
  • Tools that Showcase Your Value
    Access branded resources, marketing tools and practical assets that reinforce your professionalism.
  • A Designation that Sets You Apart
    Join thousands of top agents raising the bar in real estate — with a certification clients recognize and trust.
  • Continued Education
    Gain access to all-new modules focused on professionalism and agent distinction. These trainings help you sharpen skills, deepen client trust, and maintain your edge throughout the year.
  • A System to Serve and Close with Confidence
    Deliver consistent, high-level service using a framework built on decades of real estate success.
  • Tools that Showcase Your Value
    Access branded resources, marketing tools and practical assets that reinforce your professionalism.
  • A Designation that Sets You Apart
    Join thousands of top agents raising the bar in real estate — with a certification clients recognize and trust.
  • Continued Education
    Gain access to all-new modules focused on professionalism and agent distinction. These trainings help you sharpen skills, deepen client trust, and maintain your edge throughout the year.

Earn your Certified Full-Service Professional status

Start now

$395

$295 for Buffini Members*

*Buffini Members include Referral Maker® CORE, Referral Maker® PRO, One2One Coaching™ and Leadership Coaching™

How the Program Works

CFSP is a self-paced online certification. Complete the virtual training modules, pass quizzes, and access a full suite of digital resources. Once certified, your CFSP designation and branded assets help you stand out and reinforce your professional credibility.

Virtual training from Brian Buffini and thought leaders

Brian Buffini — The Full-Service Professional

Discover the hidden dangers of playing small. Learn how to deliver full-service excellence, be a pro and build clients for life.

Expert-Led Training to Elevate Your Business

Brian Buffini in formal suite

Brian Buffini  Module 1: The Full-Service Professional

Brian will reveal the dangers of underperforming in today’s market. Agents will learn how to provide full-service excellence, be true professionals, and build clients for life.

Bestselling author Jon Acuff in black t-shirt

Jon Acuff  Module 2: The Soundtracks of Real Estate

NYT bestselling author Jon Acuff will offer a masterclass on how to use our thoughts to confidently navigate any industry change.

Michael Thorne -Bonus Module: Demystifying AI

Michael Thorne  Module 3: Demystifying AI

Use AI to work smarter, serve faster and close more confidently.

Advertising legend Ron Tite wearing spectacles

Ron Tite  Module 4: Building a World-Class Unique Selling Proposition

Advertising legend turned bestselling author brings his brand-building and marketing expertise to help your agents seize attention, build trust and grow their USP into a brand.

Brian Buffini in formal suite

Brian Buffini  Module 5: The WOW Customer Experience

Customers now expect more than ever. Brian will guide agents on delivering an exceptional customer experience to both new and past clients, creating a steady stream of high-quality referrals.

Stay Ahead with Bonus Modules

The industry changes fast and your skills should too. CFSP includes ongoing updates and bonus modules so you always have the latest strategies and insights.

Chris Voss, Rachael Yeaman & Dave McGhee Bonus Module: Negotiate Like a PRO

Lead better conversations and win better deals.

Michael Thorne -Bonus Module: Demystifying AI

Michael Thorne Bonus Module: Demystifying AI

Use AI to work smarter, serve faster and close more confidently.

Phil M Jones - Bonus Module: Critical Conversations in Real Estate

Phil M Jones Bonus Module: Critical Conversations in Real Estate

Master the words, tone and timing of professional dialogue.

All-in-One Professional Toolkit

Get everything you need to operate like a top-tier agent, including full-service buyer and seller presentations and resources to reinforce your unique value.

Cutting_edge_marketinng

Cutting edge marketing suite to connect with clients

CFSP real estate agent taking on phone

Dialogues to handle objections with confidence

Real estate buyer presentation

All-new Buyer and Seller presentations to stand out

Exclusive CFSP credentials for real estate agent

Exclusive CFSP credentials to showcase your professional designation

Ready to Set the Standard?

Become a CFSP

Start now

$395

$295 for Buffini Members*

*Buffini Members include Referral Maker® CORE, Referral Maker® PRO, One2One Coaching™ and Leadership Coaching™

Continuous Growth:
Enhance Your CFSP Designation

New Content Added Monthly

Get powerful insights and strategies through up-to-date, relevant content designed to help you stay ahead.

Topics such as negotiation strategies, leveraging AI for business efficiency, delivering exceptional customer service and building a referral business — all crafted to equip you with the tools and insights needed for sustained success.

Learn more
Certified Full-Service Professional Office seal for your team

Interested in becoming a Certified Full-Service Professional Office?

Call 1-800-945-3485 x2 for enterprise pricing.

Learn more

What does CFSP mean to Agents?

It’s a designation of professionalism. In today’s real estate landscape, only the true professionals rise to the top. Your CFSP certification sets you apart in a sea of amateurs and positions you as a trusted, full-service expert.

How does the program work?

CFSP is an online certification designed to help your business thrive. This virtual training series and collection of digital resources will unlock your new designation to help you out as the full-service agent you are.

“The breadth of training CFSP offers and the timing of the program is a shot in the arm for real estate professionals and more importantly, their clients and customers.”
Kenneth R. Trepeta Esq.
Kenneth R. Trepeta Esq.President and Executive Director Real Estate Services Providers Council, Inc.
“With a professional business coach and now a new designation, I can demonstrate the value I bring to each client.”
Kate Johnston
Kate JohnstonBroker Owner, Key Realty
“Brian Buffini is the gold standard for our real estate training needs, and what a blessing to have new material with a professional designation at this critical time of change in our industry!”
Alan Smith
Alan SmithBroker/Owner, RE/MAX Professionals
“I’m so excited to have a new certification from Brian. What better way to prepare for huge changes than to get better with the greatest trainer in the industry!!!”
Mike Burns
Mike BurnsBroker Owner, RE/MAX Professionals
“So proud to be a part of it, and know we will raise the standard!”
Wendy Griffis
Wendy Griffis Wendy Griffis Group
“Love this and the encouragement it provides us professionals!!”
Jennifer Davis
Jennifer Davis
“Love the CFSP designation! Can't wait for the additional training!”
Michael Cell
Michael Cell
“Buyers are looking for educated agents. CFSP will help them to recognize your worth immediately compared to other agents.”
Lori-Cheek-Headshot
Lori Cheek

Continuous Growth: New Insights and Strategies to Enhance Your CFSP Designation

We’re committed to continually adding value to your CFSP experience with powerful insights and strategies to keep you ahead of the curve.

Negotiate Like a Pro with Chris Voss: A Discussion with Rachael Yeaman and Dave McGhee

Learn high-stakes negotiation strategies from Chris Voss, joined by Rachael Yeaman and Dave McGhee. Apply these tactics to secure better deals and build stronger client relationships.

Demystifying AI with Michael Thorne

Unlock the power of AI with Michael Thorne. Discover how to leverage artificial intelligence to streamline your business, increase efficiency, and stay ahead in today’s competitive market.

Critical Conversations in Real Estate with Phil M Jones

Master the art of crucial conversations in real estate. Phil M. Jones will teach you how to navigate high-stakes conversations with clients and prospects to drive better outcomes.

Bonus Modules (July and October)

More details coming soon!

We’re committed to continually adding value to your CFSP experience with powerful insights and strategies to keep you ahead of the curve.