Get the Blueprint for Success

Get $100 off regular price using the promo code TRAINING100.

*Valid for nonmembers and Referral Maker® CRM members. Referral Maker® PRO and Coaching Members receive special member pricing

Live Chat with an account executive now or call us direct at 1-800-945-3485 x1.

How it Works

Developed by industry legend Brian Buffini, The Pathway to Mastery^® is the most comprehensive, in-depth training program ever created for the real estate industry. The Pathway to Mastery^® — Essentials, the first course in the program, offers a deep-dive into lead generation, working with buyers and sellers, the seven essentials of negotiation and building a world-class business plan.

Designed for both new and veteran agents, the innovative, activity-based lessons taught during the 8-module course* will increase your sales production and take you and your business to the next level on your pathway to mastery.

In just 8 weeks, agents are averaging…

$50,490 Total Income | 6 Transactions

Reshape Your Business in Just Eight Weeks

Generate Quality Leads & Close More Deals

Build a Referral-Based Database of Clients

Focus Your Energy on the Right Tasks

Become Your Client’s Trusted Advisor

Work Easily with All Buyer Types

Learn to Sell to a Seller

Master the 7 Essentials of Negotiation

Build a Comprehensive Business Plan

Master Your Business With Eight Productivity Building Modules

Get to the next level with activity-based training sessions designed to transform your business.

Module 1 – The Law of the Harvest

Brian shows you how to leverage the universal principle of reaping what you sow to help you generate a predictable stream of high-quality leads.

Module 2 – The Stacking Effect

Brian shows you how to reap the benefits of the compounding effect. Each year will become easier and easier until you have your business on autopilot.

Module 3 – Working with Today’s Buyers

Unlock the secrets to working with the 5 types of buyers, from Millennials to the downsizing buyer. Learn how to turn the right dials to lock up buyer loyalty.

Module 4 – How to Sell a Seller

The most powerful asset in the real estate business is the 'For Sale' sign in a yard. You’ll learn how to convert a far higher percentage of seller prospects into signs in their yard.

Module 5 – The 7 Essentials of Negotiation

Your ability to negotiate is the most referable skill you have. Master them and your clients will refer you as a great negotiator.

Module 6 – Building Your Business Plan - Goal Setting

After this module, you will have a blueprint for your business success with short, mid and long-range goals for taking your business to the next level.

Module 7 – Building Your Business Plan - Financial Management

Get your financial house in order and learn how to keep more of what you make with both ‘offense and ‘defense strategies.

Module 8 – Building Your Business Plan - Time Management

The average sales agent grosses less than $35K a year and works 50 hours a week. Learn how to triple your income and double your time off.

How to Take the Essentials Course

Led by a Mentor

Learn and practice with other agents and a group leader to collaborate, motivate and synergize. Buffini Certified Mentors are brokers/owners/managers or ancillary service providers who have completed the certification process to lead the course in their office. Are you or someone in your office interested in leading this course in your office? Learn more about getting Buffini Certified here or find a nearby Mentor.

On Demand

Take the Essentials course online in the convenience of your office or home. When taking an online class, you’ll have the option to either take the course weekly or at your own pace. Join our private Facebook group to connect with other online students and find accountability partners.

What’s Included

Your Essentials Course Student Kit

Includes professionally designed marketing materials, notecards and other useful resources that get results. Build a rock solid production-based business, ready to take it to the next level and turn your clients into referrers!

Student Training Center

The robust Student Training Center is regularly updated with prospecting resources, best practices, marketing materials and other sales tools to help you gain productivity mastery.

After you purchase your course materials, you will receive access to the certification videos via email, and your Mentor kit will be shipped directly to you.

Referral Maker® CRM

Track your productivity generating activities using our award-winning business client management system.

With Referral Maker® CRM’s cutting-edge Referral Intelligent Technology, it takes the guesswork out of lead generation by giving you daily action steps that will help you achieve your income goals. You’ll know who to call, who to see and what to say. You can lead generate on the go with the Referral Maker® CRM app too! This easy to use contact manager was recently named to HousingWires Tech 100 list for leading the housing industry’s technological revolution.

Invest in Your Future Today!

Complimentary Access for Buffini & Company Members*

Questions? Call 1-800-945-3485 x1

*Includes digital access only for Leadership Coaching™, One2One Coaching™ Referral Maker® PRO Members. Digital access only does not include a Student Kit. Essentials is a Buffini & Company Authorized Program.

<img style="width: 6em;padding-top: 0px;padding-bottom: 5px" src="https://downloads.buffiniandcompany.com/assets/images/global/ads/Blitz_logo_noBuffco_308x56.png" />turns daily actions into leads.

Fill your pipeline all year.

Generate 85% of your leads in just 180 days. Learn More

Training