When Everyone Looks To You, Who Helps You?

That's where Leadership Coaching comes in.

Build a Business (and Team) that Lasts

Great leaders aren’t born. They’re developed. Buffini & Company’s Leadership Coaching™ provides the tools, training and accountability needed to elevate your skills, inspire your people and scale your business the right way.

Lead Stronger. Grow Faster. Build a Winning Culture.

With the only coaching program designed specifically for real estate leaders, you’ll learn how to grow production, recruit and retain top talent, and build a culture that wins year after year.

Why Our Leadership Coaching Works

Leadership is a craft and it requires practice. Get personalized guidance and peer collaboration to sharpen your decision-making, communication and influence.

Two one-on-one coaching calls plus a team call every month.
Full business review with your coach.
Conduct a leadership assessment.

Go beyond “managing.” Equip yourself to guide your agents and staff through proven systems that drive results.

Exclusive certification to mentor all Buffini Training programs.

The right people make the biggest difference. You’ll attract, hire and retain top talent with confidence.

Our Leadership Coaching includes complimentary access to the Ultimate Recruiting Solution digital program.

This step-by-step program makes recruiting simple and effective with:

7 video sessions that break down proven strategies.
3 complete office meeting plans to share with your team.
Ready-to-use recruiting dialogues.
Interview role-play scenarios.
12 weekly “top tip” strategies to keep you on track.

True leaders know culture eats strategy for breakfast. Understand your people, maximize their strengths and create an environment where everyone thrives.

Leadership RealStrengths® Profiles, Strengths Reports and Team Assessments.
Comprehensive analysis that draws out your unique strengths.

Your business shouldn’t depend on you doing it all.

Exclusive leadership training modules give you systems and strategies to scale without burning out.

The Buffini Advantage

From your very first session, we start with you , your goals, your challenges and your aspirations. Together, we co-create a leadership plan tailored to how you’re uniquely designed to win. This isn’t a static playbook. As your business grows, the plan evolves with you. Helping you lead better, scale smarter and live more freely.

What Makes Our Plans Different?

Strengths-Based Approach: We uncover your natural strengths to maximize and crush the obstacles that stand in your way.
Tailored Timelines: No cookie-cutter solutions. Your plan is built around your team, your leadership style and your business goals.
Business Structure Review: We assess your operations and support systems to strengthen the foundation of your business.
Challenge Clarity: We identify the exact hurdles you’re facing so you can move past them with confidence.
Vision Alignment: We clarify what success looks like for you and your business, then create the path to achieve it.

Why Leaders Choose Buffini

Trusted Expertise: Decades of proven systems, tested by the industry’s top agents and leaders.
Accountability that Works: A dedicated coach who pushes you forward and keeps you on track.
Community of Leaders: You’re not alone. Join a network of peers who are facing — and overcoming — the same challenges.

Don’t believe us? See It in Action

Here are examples of how we’ve customized coaching roadmaps for real Leadership Coaching members, based on their team size, goals, and needs.

Meet Kelly Shaw | Optimizing Time and Energy

(Team Size: 2 Agents and a Support Role)

Joined Buffini Leadership Coaching to: To grow and sustain her real estate success without sacrificing quality of life.

Pain Points: Too much to do and not enough support. Work life balance affected.

With her coach, Kelly built a plan to delegate, hire smart, and restore balance without slowing down.

Months 1-2:

Revised the duties of her Listing Coordinator and Marketing sub-contractor to improve efficiency
Outsourced bookkeeping to free up even more time
Took a personal trip to visit family in New York
Hired and trained a new Assistant to relieve her daily workload
Defined and solidified her Mission Statement and Core Values to guide future decisions

Months 3-6:

Identified and onboarded a new agent to support growing client needs
Made a tough leadership decision to let go of her under-performing Assistant, and hired a Director of Operations
Introduced team to REALStrengths™ to improve collaboration and team dynamics
Served 14 clients and closed $14 million in volume, while taking trips to Florida, Maui, Kauai, Boston, New York, and Ireland.

Meet Lizz & Chris Sansone | Building a Culture of Leadership & Balance

(Team Size: 7 Agents and 3 Support Roles)

Joined Buffini Leadership Coaching to:
Strengthen leadership skills, build a thriving team culture, and achieve sustainable growth without sacrificing personal time

Pain Points: Running at full speed with no vacations, struggling with leadership clarity and delegation as driven “do-it-all” producers

With their Leadership coach, Lizz & Chris built a leadership plan to delegate, empower their team, and reclaim personal time.

Month 1-2:

To create immediate breathing room and structure, their coach helped them:

Fully commit to coaching as a leadership development tool
Implement core systems around care, contact & community to drive efficiency
Train their entire team in the Buffini method to align on a consistent client experience

Months 3–6:

With foundational systems in place, they focused on culture, accountability, and balance:

Created consistent Tuesday team meetings focused on scripts, goals & accountability
Committed to and began taking quarterly personal vacations to promote work-life balance
Hired and trained new team members using REALStrengths™ for fit and better team synergy
Closed 70 transactions with a sales volume of $43.4 million

Meet Carol Foderick | From Burnout to Scalable Legacy

(Team Size: 18 Agents and 9 Support Roles)

Joined Buffini Team Coaching to:
Create synergy across a growing team, scale sustainably, and step into intentional leadership

Pain Points: Team growing fast without structure, inconsistent production levels, unclear team roles and expectations

With her Leadership coach, Carol built a clear, structured plan to turn burnout into sustainable momentum.

Month 1-2:

To regain control and lay the groundwork for intentional growth, her coach helped Carol:

Transition from One2One into Team Coaching to better support her expanding organization
Complete REALStrengths® profiles for every team member to increase self-awareness and role clarity
Identify the ideal profile for future agent hires based on team fit and business needs

Months 3–6:

With structure in place, Carol shifted to onboarding and culture-building:

Implemented 100 Days to Greatness® as required training for all agents to ensure consistent standards
Aligned her growing team around the care, contact & community system to boost productivity and cohesion

The systems Carol put in place during her first six months laid the foundation for significant growth, leading to a 61% year-over-year increase in GCI, even in one of the toughest Canadian markets in history.

See more stories

Why Buffini & Company?

Let's talk

See What’s Possible with the Right Support

Every leadership journey looks a little different, and so does every coaching plan.

Watch how real estate leaders like you have worked with a coach to solve challenges, scale smart and create the kind of business (and life) they actually want.

Janell Schmittling

Last year Janell and her team closed nearly 200 transactions and netted $50 million.

Wendy Griffis

Last year Wendy made over $700,000, 7x more than when she started with Buffini & Company.

Lizz & Chris Sansone

The Sansones’ team achieved $54 million in sales volume and $1.7 million in gross commissions in 2023.

Rosio Robison

Last year, Rosio had her best year yet with 25 transactions, $11 million in sales, and $296k in GCI through O2O Coaching.

Jason Sanders

After just one year of Leadership Coaching, Jason doubled his income, growing from 29 transactions and $12.7M in sales volume to 45 transactions and $25.4M in sales volume.

See Success Stories

Coache's Corner: Insight & Inspiration from the Team

Real estate leaders across the country are transforming their teams and business. It all started with one meeting. Don’t miss your chance to see what’s possible with Buffini & Company.

Book your free discovery call now before spots fill up.

Lead Smarter. Scale Stronger.

You don’t need to hustle harder, you need a better plan. Let’s build it together.

Book a Free Strategy Session

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